Basically, people think there's a giant patch of trash out in the Pacific Ocean that's all glued together, like nylon, that you can step on and walk all over. It's actually scarier...
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Here’s a page of my notes from the June 9, 2011, Creativity CaT event in NYC. Among many lessons I learned that day, I picked up some interesting insights into the world of Transmedia from luminaries Frank Rose and Jeff Gomez. And below, for my continuing education, a case study from Bravo.