Feature

Let’s keep the world beautiful


We are very proud to be joining 10,000 like-minded friends in Washington, D.C., next Sunday (“President’s Day” in America), to be part of a peaceful demonstration.

Why? For me personally, I can say for sure that a key reason is the deep emotional connection that occurred in me when I watched the above ad, and another more famous one named “The Crying Indian,” as a young boy about 42 years ago. It requested of me that I help “Keep America beautiful,” and on some level, I have been trying to do that ever since.

Now more than ever, we are aware that the Earth’s interconnected ecosystems cannot withstand all the pollution we can throw at them, and what impacts one area plays out worldwide. This is just the beginning of an ongoing discussion, as you know, friends. We hope you will join us, in DC or where ever you are, in this common and most imperative cause… to keep the world beautiful.

Author, communications consultant, publisher, and career guide Roger Darnell is principal of creative-industry PR firm, The Darnell Works Agency.